The worst mistake a seller can make in a softening market is to overprice a home. Even putting a high price on your home to “test the market” for a few weeks (with the notion that you can always lower it later) is a bad idea. Your goal should be to seal a deal during “the first two or three weeks your house is new to the market,” says Lyle Martin, co-founder of Assist-2-Sell, a discount realty firm. That’s when your home generates interest from serious buyers who have their radar up for fresh properties.

Hire an agent

You may hate the idea of parting with 6 percent of your home’s value, especially when you’re facing the prospect of getting less than you dreamed of. And with the Internet making do-it-yourself sales easier than ever, you may be tempted to dispense with an agent.

But in a tougher environment, marketing is everything, and an experienced agent–that is, one who didn’t recently jump into the real estate gold rush – can be invaluable in helping you price your home correctly and in getting it noticed by prospective buyers. An agent can also steer you through the tortuous sales process and keep a deal on track when the inevitable glitches crop up.

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